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Niagara
Seeds - Brand acquisition
August 21th, 2013
To: The Vegetable Seeds Industry Professionals
Innova Seeds Co. is excited and pleased to share with you a
major leap forward in its business development as we acquired
the Niagara brand and business unit from Harris Moran Seed
Company / Clause (HM- Clause) a sister company of Groupe
Limagrain in a deal that will insure access to same high quality
seeds the world markets have come to expect and recognize the
brand with.
This acquisition will surely put Innova Seeds Co. and Niagara
Seeds Co. at a recognizable level in terms of global market
share insuring “Speed to Market” approach regarding new products
launch as we are committed and eager to capitalize on the brand
recognition by expanding and developing the current product line
and reaffirm to our customers our commitment to maintain and
grow the business.
Innova Seeds Co. is well positioned to integrate the Niagara
Seeds business into its core activities and leverage the
strength of both companies to capitalize on potential
opportunities in the various market places globally. Our
varieties and brands are currently reaching more than 30
different countries worldwide, and to this end, our growth from
within strategy will be reinforced by this acquisition, which
while being our first, will have a major contribution to
positioning Innova Seeds Co. at a leading market share in
several global markets.
As a result of this business approach our marketing
opportunities between the company and its current customer base
will be greatly expanded, and at the same time will open new
horizons with future prospects in various markets that share
with us the same goals and vision in regards to marketing high
quality added value varieties and farmer solutions.
Should you require further information regarding this business
acquisition you may reach Innova Seeds Co. on the following
coordinates:
Sincerely yours,
Khaled Kazzaz
CEO
Innova Seeds Co.
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